Analysing different music videos

Spoof video

I'm on a Boat - The Lonely Island

This video is a spoof video because it mimics rappers style of music video and track, they do this through the use of the boat and other props which you would normally see within rap music videos. The location of the video on the expensive boat in the middle of the sea is really common within rap videos so it follows some of the main conventions with rap videos. The artist also wears what appears to be expensive suits which is again fitting to the rap music genre. The lighting is bright, it creates sun spots behind the artists which is fitting with the genre and also reflects off of the boat and the jewellery the artists are wearing which emphasises these props.

The video engages the audience through the humorous element which is amplified through the exaggerated use of props. Such as the boat and blow up dolphin. You can also see that the video is successful through the number of hits on youtube.

A Video With A Message

Firework - Katy Perry

This video portrays the message which is within the lyrics and makes the more obvious to the audience. For example when she says let your colours show we see different people being themselves such as the homosexual couple. The overall message of the video is to be happy with who your are and dont be afraid of being yourself. This music video is very successful as it has won many awards and has reached 222 million views on youtube.

A Shocking Video

Robbie Williams - Rock DJ

This video is shocking because he rips his skin off and pulls apart his muscles while females start eating his flesh and portray cannibalism and enjoying it, which is very graphical.  The last minute of the film was re-edited so it could be shown on MTV/Television channels so it just showed a skeleton and not the graphical parts. This music video was quite successful due to the nature of the video more people talk about it, also as the video is old it only had 5.5 million views on you-tube as it was in the 1990s, it was the fourth best selling single in 200 in the UK, showing it was a successful music video.

A Video that presents an artist in a different way to their usual image

Madonna has presneted herself differently from 4minutes completely, since she made you must love me, this couild be due to record label demands. However it's mainly under the influence of her re-launching her career, you  can compare the 2 videos completely, and all her music videos produced by WMG and they all the same, and her music videos with voyeurism are much more popular. Such as 4 minutes music video has 9,837,162 views and her video You must love me has only 620thousand views, which is a huge difference.

An alternative/Experimental video

This video is an alternative to the normal type of music video you would come across. The surrealism of the video and visual effects and green screen empathise the fact of drugs create a whole new world from the words 'Time to pretend'. The experimental approach fo the video makes this video unique as it's of good quality and keeps the audience interested, this can be reinforced with the evidence of 21,682,817 total views just on youtube. Prooving that even experiemntal videos are succesful aswell.

finished by jake groves