A very common style within Colin Tilley's music videos is to make some of the video so that it is in blck and white, this effect can be seen in the following videos:
Justin Bieber - U Smile
Chris Brown - No Bull****
Ciara - Speechless
Jason Derulo - It Girl
Along with using the black and white effect Colin Tilley's work is very artistic in how he represents the female artist such as in Beyonce's 1+1 video which can be seen below:
Also Colin Tilley emphasises the narrative within the lyrics of the song he is directing the video for is there one that is particularly evident, such as in Chris Brown's song Next To You Ft. Justin Bieber:
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