Evaluation Questions

1 - In what ways does your media product use, develop or challenege forms and conventions of real media products?

·         Conventions: cutting on the beat (especially in the rap scene)

·         Fast editing, on the beat for the rap scenes

·         Slow editing, plans, overlays for the Adele scenes

·         Inspiration came from Kanye 'All of the Lights' and Adele 'Someone Like You' as they are both in part or all in black and white

·         These also gave us the idea for the walking whilst singing the song - almost as if the artist is telling the story to the audience

2. How effective is the combination of your main product and ancillary texts?

·         The combination creates an overall look for the package that is complete, relateable to Adele's previous products and to each other

·         They are simple and easy on the eye

3. What have you learnt from your audience feedback?

·         Our idea was well liked

·         Following Adele's stereotypical conventions

·         We could have used better lighting

·         The acting for the Adele part could have been improved

·         Better costumes could have been used

·         The locations were well chosen

·         We could have had more varied camera angles

·         The actor for Kanye could have done better lip syncing

·         The performance from the Kanye actor was well recieved

4. How did you use new technologies in the construction and research, planning and evaluation stages?

·         Blogger for research and planning

·         Youtube - for uploading videos and to be able to include them on our blog

·         FinalCut - for editing our footage

·         Photoshop - for editing our digipack

·         HD Camera - Gave us good quality footage