Stacey's Evaluation Notes

• Adele's video style - good connection with artist's previous videos
• Lip syncing is good and done promptly, esecially on the first few seconds when the vocals start straight away.
• First split screen could be smoother
• Overlays at the beginning are good and create an interesting effect
• Some editing is slightly off the best and could have been finer so that it is on the beat
• Some of the camera work is shakey where we have cropped the frame and zoomed in on the footage
• Zooming in/ cropping has made some of the footage pixelated in some sections (this can't really be helped by us)
• Black and white is effective and emotive
• Fade on violin section is good
• Slightly shakey footage on last Kanye shot
• Costumes are popular and relateable for the audience
• Black and white creates a mellow atmosphere and uses features from 'Someone like you'
• The split screens and overlays makes the footage more interesting, upto date and modern
• Rappers location is conventional
• Some cutting is on the beat and emphasises the cuts