1 - In what ways does your media product use, develop or challenege forms and conventions of real media products?
Our media product uses the convention sof real media products, as it uses some of Goodwin's points. The music links in with the visuals, such as the cutting on the beat, and cutting more often on th ebeat during the rap scene. Another link between visuals and music is the fading scenes panning which represnts the mellow scene.
The genre of our song is indie-rock but we had a rap scene which clashes with the rap scene. Howeveer we did follwo the Genre conventions ofr Indie-rock. Scnes with Adele used genre conventions to create the use of mellow settings to represent Adele's feelings and emotions. But we didn't for the rap scenes, except the editing techniques of cutting fast, and on the beat.
When we analysed Ade'es song 'somone like you' we got inspiration for some of the music video, such as the walking and lip-syncing scenes, the black and white (desaturation) filter effect, and also the panning of mellow secenes which all featuered in Adele's music video we analysed, which influenced some of our editing and creation techniques.
But when we analysed one of Kanye West's music videos we didnt get much inspiration as he uses flsahing lights too often in most of his music videos. However Kanye West does cut on the beat while walking and rapping and rap actions fluently. Which we took into consideration in our planning and ended up using in our rap scene.
2. How effective is the combination of your main product and ancillary texts?
The combination of the music video, DVD cover and magazine advert createes an effective promotional package, due to the advert and the DVD cover representing Adele in a mellow look, which follows Adele's trend of sadness and simple covers.
The music video works well combined as the song relates to death and broken hearts. Which the red font represents on the cover and the Advert, so the video promotes that with a sad feeling to the music video of mellow scenes etc. Therefore the combination is succesful.
The target audience is young female adults aged around 18 to 30years old, where the song may relate to them and their relationship experience. As the cover and advert represents Adele as heartbroken, which will attract the target audience therefore the combination of ancillary texts and the main product is succesful together, moreover the music represents the visuals in a sad atmosphere and apperance, which is very effective. But Adele is not in black and white on the ancillary texts, which is different to the main product which doesn't portray her as sad as strong in the music video.
3. What have you learnt from your audience feedback?From our audience feedback, on the initial pitched everyone liked our idea as we followed Adele's stereotypicl convetions and her other music videos which are major hits world wide e.g. ' somone like you '. But they gave us some extra ideas to use lightning that are appropiate, and needed to create a succesful music video of our genre. Moreover the feedback on our rough cut was varied. I learnt that the actress who plaid as Adele needed to have more appropiate costumes that represent Adele more succesful then we did. Also the facial expressions and attitude needs to look more enthusiastic as Adele always moving her arms and has alto of facil expressions, which us used to create a succesful music video, even if it's a mellow song.
Also the lip-syncing is vital to create the succesful music video, as there was a contrast of amazing actign by actor, and poor by actress, and some parts had good lip-syncing but some were bad, which affected our music videos overall perofmrance in our rough cut. From our Final Cut adience feedback I learnt that it's vital to have good editing techniques such as our fading to create an effective music video. It's also important to have a variety of acmera angels as it helps promote the artist, whichi learnt from our audience feedback
4. How did you use new technologies in the construction and research, planning and evaluation stages?
The new media technology we used for resaerch and planning was 'blogger'. We used then by creating posts, where we embedded pictures, youtube videos and our own uploaded videos. This helped us progress our ideas for our music video and look back over the ideas with easy navigation to change ideas and keep using them.
Another new technology is FinalCut which allowed us to edit our footage as it has many effects available, which also had easy techniques of editing. This easiness allowed layers to be created and locked, which alloed us to do safe but fast editing and be succesful then other editing program like windows movie maker. This allowed our product to be succesful at the end of our music video in our 'final cut'. Another tool we used in FinalCut was the fading tool which allowed us to create our effective mellow scenes which panned and faded throughout. We also used FinalCut in our evaluation to edit our clips, it allowed easy editing of sound and video clips, but we didnt use quicktime of the music video we used the layers therefore we didn't have enough time to put the music in which will lose us marks. But it had a easier feature then other editing programs like Adobe, due to us using the 'chromakeyer' which allowed us to get rid of our background.
Moreover a new media technology we used in the construction of our ancillary texts is Adobe Photoschop which is more advanced compared to programs such as 'paint' and 'GIMP', due to being able to use the same font as Adele and alot of editing techniques, filters and tools. As we used the tool ' Refine Edges' which created our ancillary texts image of Adele and made it megre into the light and black background, therefore this media technology allowed us to create a succesful product.
An important new technology we used to construct the whole music video was the HD camera, it allowed us to focus on still objects, as well as keeping focus on moving objects. There was a downside of this camera we used, as you can notice the shakiness more then a non-hd camera during it to be in 1080pixels isntead of 360/480pixels. But we could crop images and zoom into certain parts while editing but keeping a high resolution still, which can be seen in our high quality version of the music video.
Overall the new techologies we used to construct, research/planning and evaluating our music video project, were of very high quality and gave us alot of different opportunities we could experiment with. Which in result created a very high quality music video in return of these great tools of technology.
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