Our target audience.

Our target audience is quite broad as it is a pop music video and ideally it's targeted at everyone. But its specifically targeted at 13 to 24 year old girls that are fans of Adele and like similar music. This audience can also identify with the music video as the characters in it are around that age. Young boys might like this music video as well as they might be fans of Kanye West who features in the music video.