script for director's commentary

Script for director’s commentary

Introduction:
Jake: Hi, I’m Jake, and my role was editor/camera-man
Ruri: Hi, I’m Ruri, and my role was editor/Producer
Stacey: Hi, I’m Stacey, and my role was editor and Adele.

Ruri: This is our Music Video, Adele – Melt my heart to stone

Jake: First of all you can notice the footage is in black and white for the opening this is as a result of our initial feedback as the footage was originally in colour and wasn’t fitting to the backing track and style of the song and artist. As in her other music videos such as Someone Like You the editor has used a de-saturation effect on the footage.

Stacey: The split screen was fairly difficult to edit, as we hadn’t used this technique before. It uses some of the conventions of real media products, such as soul-pop music videos uses these editing techniques, such as Beyonce music video, ‘Countdown’.

 

Ruri: As you can see the close-ups of the gravestone represent sorrow and a mellow atmosphere towards Adele, this is effective because it combines with our ancillary texts, due to them being dark and relating to death as the font colours are red and the background is black, which represents sad feelings and will relate to our target audience aged 18 to 25years old females, and most have been through tough relationships, therefore it relates.

 

Stacey: By wearing popular clothing it is relatable to our audience as it isn’t out of the ordinary and is accessible to all in the audience, however our feedback from rough cut thought we should of worn more flamboyant clothing as Adele wears dresses in some of her music videos. But as producers we wanted our music video to relate to the audience and connect with them.

 

Jake: The footage in our music video is of very high quality as we used new technology to construct an experimental music video, this is as a result of using the HD camera. However we received feedback from our peers that the footage was too shake but we couldn’t use the new technology such as the dolly to track Adele, because it wouldn’t have worked on the un-even ground.

 

Ruri: In this section we used the new technology from the new software FinalCut of overlays that were in colour, to make the footage more interesting. We did this because our rough cut feedback commented that the footage was “boring”. We are certain that we have fixed this problem, with the overlays we used and the addition of colour.

 

Jake: In this section, you can really notice how we cut on the beat of the music, this emphasises the backing track instead of the vocals, which is important, as this is a convention used in Adele’s music videos. Also it creates a fluid flow and makes its un-messy.

 

Stacey: By using panning it allows us to include a wider shot and a wider angle, this also adds more variety of shots. Also we used the new technology of tripods to create a steady pan. The locations we used for the panning was reflective and a great addition to our music video as they created an ambient feeling.

 

Ruri: We use the amazing new technology of FinalCut which allowed us to cut precisely to the nearest millisecond, to create a powerful transition between the two artists in our music video.

Jake: Due to Kanye West being really enthusiastic and animated we decided to emphasize this through the editing and create several split screens. By doing this we made the video itself more interesting for the audience.

Stacey: The costume for Kanye West was quite stereotypical to what a rapper wears, but at the same time it is something that the audience will wear so it makes the video more relatable to the audience.

Ruri: By using overlays and pans of the city landscape we are able to create an interesting section of the video whilst there are no vocals for the audience to listen to.

Jake: The ending of the music video is visualised by the music, this is because Kanye West ends up walking away on the scene where he raps which gives a signal to the audience that it's the closing of the song or near the end.

Stacey: Also the trend of cutting on the beat happens at the last beat of the music video where it suddenly stops on the loud beat which signals the end of the song.

Ruri: Thats all from us, thank you for watching and listening.